April 18 - For many years insurance purchases in South Africa were made begrudgingly out of a sense of need. We all need insurance but it often felt like those premiums were simply a money pit. No longer is this the case - as insurance products are now viewed as investment vehicles.
This shift in perspective is largely a result of the aggressive advertising done by direct insurers like Dial Direct and OUTsurance, who have revolutionized the South African short term insurance market. They promise that you can now get something out of your policy in the long run, making insurance products enticing by promising that there is a good possibility that you can get back a portion of your premium.
South Africans who purchase life insurance (long term insurance) are now starting to make a similar clamour for a return on their money while they are alive. New policies are being offered that allow for just that, as well as for insurance products that enable parents to save ahead of time for their childrens' education.
Another factor is that the average consumer in this country is becoming a lot more informed about insurance companies and the products that they offer. Make sure you are aware of the options available to you and don't take the word of some insurance broker working on commission. Educate yourself and you will ensure that insurance does not take you for an expensive ride!
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