Discovery to Support Sports Charity

March 2 - One of the greatest events on the sporting calendar this year is Lance Armstrong's Lance for Life Tour that kicks off on March 9th.

Armstrong, seven time winner of the prestigious Tour de France will be visiting the country to embark on an initiative to promote healthy living in South Africa.

One of the country's leading insurance groups, Discovery, has partnered with the JAG Foundation, South Africa's leading sports and education charity, to bring the Lance for Life Tour to the people.

Speaking about the tour, the Chief Executive Officer of the JAG Foundation, Elana Meyer said: "We are committed to empowering South Africa's youth through sport and the partnership with Discovery gives us the opportunity to increase our reach and make an even greater impact within local communities."

The Lance for Life Tour will include visits to a South African school, an exclusive banquet dinner, and even Armstrong's participation in the Cape Argus Pick n Pay Cycle Tour.

The Chief Marketing Officer at Discovery, Hylton Kallner said: "Discovery's core purpose is to make people healthier and to enhance and protect their lives. In addition to raising funds for JAG, an important component of Lance's tour to South Africa is also to promote healthy living which - like Discovery's own Vitality awareness program - encourages people to improve their lives by making healthy lifestyle changes."

"Lance is passionate about helping people prevent illness and reap the rewards of healthy living and we are proud to support him in this aim," added Kallner.

Even the City of Cape Town has stepped in to support this initiative and the Head of Communications for the city, Pieter Cronje said: "We believe in a city that creates opportunities for its people. The Discovery Lance for Life Tour 2010 enhances the work the JAG Foundation has done thus far and together we aim to keep momentum and create sustainability for 2010 and beyond."