April 28 - It's a question that most insurance companies are unprepared or flat out unwilling to answer, but that day will come for all of them as South Africans become more savvy about buying insurance and clamour to know exactly how did their insurance company derive the level of their premiums?
In the past most insurance companies were not accountable to their individual policyholders. They dealt with insurance brokers who in turn dealt with the customers, and the insurance companies could do pretty much what they liked when it came to your premium. No more! And one insurance company, Dial Direct, would not have it any other way.
They have written a series of articles on their local website that go into detailed explanations as to why premiums cost different amounts depending on the person and possession that is being insured.
This level of transparency is indicative of Dial Direct's approach to short-term insurance and it has transformed the South African insurance policy market. Dial Direct doesn't give you nonsensical answers along the lines of 'the stork brought you into this world'. Instead they are happy to discuss your risk profile and how it is compiled.
Your age, the area where you live, your previous insurance history, the type of vehicle you drive or home you own, and the size of claims that you may have made in the past will all impact your premium and the type of coverage you qualify for. Insurance is a very personal matter, so shouldn't you take care of it personally? Don't let some stranger negotiate a policy on your behalf. Deal with a direct insurance company and learn all the facts for yourself!
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