Auto & General

On June 1st 1985, Auto & General Insurance Company Ltd was established as a subsidiary of the Telesure Investment Holdings Group becoming then and what and what is now, one of the largest and most successful short-term insurance companies in South Africa.

Auto & General seemed to fill a niche in the South African insurance industry by offering South Africans an alternative to the traditional broker-orientated model in the form of a more efficient, service-orientated approach using computers and telephony. At that time, this technology was at its infancy worldwide so Auto & General was faced with a challenge to develop and introduce a system that made access to short-term insurance easier and more accessible to the average South African.

Through dedicated staff and a common vision and spirit, Auto & General was successful in its endeavour and soon became a trendsetter in the South African short-term insurance market.

However, the innovations didn't stop there and over the years Auto & General has continued to make a positive contribution to the South African insurance industry, catering particularly to service and price-orientated consumers.

This includes the early 90s when the Group established a overseas operation allowing it to exclusively franchise the Auto & General systems to insurance companies based in the United States, Australia and Europe.

For over 20 years Auto & General has been a powerful and influential player in the SA short-term insurance industry, with no indication that it will slow its growth down anytime soon.

In fact, leading South African financial magazine, Financial Mail placed Auto & General first and second in South Africa for percentage growth as the company has consistently reported a 50% growth per year in 12 of its 15 years.

In 2003 Auto & General, was voted the best short-term insurer of the year by the International Brokers Council (IBC) of South Africa.